Off-Site SEO for an Amazon Kindle Affiliate Store
Tools
Objective
Boost organic traffic through a strategic backlink campaign for a Kindle-focused affiliate website (KCL), which was receiving only 12 organic clicks per month at the start.
Strategy: 2-Tier Backlink Campaign
We launched a comprehensive off-site SEO strategy using a mix of follow and no-follow backlinks. This included:
- Social bookmarking
- Guest posting
- Contextual links from relevant blogs and forums
Over 5 months, the strategy yielded impressive results:
- Organic traffic grew by 99%, reaching 894 monthly clicks
- 143 backlinks created (134 no-follow, 9 do-follow)
| Backlink Summary | Total |
| Total Backlinks | 143 |
| No-Follow Links | 134 |
| Do-Follow Links | 9 |
Keyword Targeting and Performance
I identified and optimised for high-value keywords related to Kindle accessories. The following table shows the keyword-level impact, including a 30% improvement in average position, from 21.5 to 15.85.
| Keyword | Volume | Previous Rank | Current Rank |
| kindle reader covers | 40 | 15 | 11 |
| leather kindle cover | 110 | 20 | 20 |
| kindle screen protector | 170 | 44 | 45 |
| best kindle cases | 170 | 17 | 12 |
| kindle paperwhite accessories | 170 | 26 | 7 |
| where to buy kindle covers | 20 | 18 | 15 |
| where to buy kindle cases | 30 | 26 | 17 |
| kindle usb cable | 90 | 33 | 37 |
| identify kindle model | 110 | 19 | 12 |
| how to identify kindle model | 60 | 18 | 8 |
| kindle accessories | 880 | 27 | 6 |
| kindle oasis cover | 1300 | 16 | 13 |
| kindle covers | 3600 | 10 | 6 |
| kindle cover | 3600 | 12 | 13 |
Overall Keyword Volume: 10,350
Average Position (Before): 21.5
Average Position (After): 15.85
Global Organic Traffic Growth
All key performance indicators showed significant improvements:
- 99% increase in organic clicks
- 99.8% increase in impressions
- 50% increase in click-through rate (CTR)
- 49% improvement in average keyword positions
| Month | Clicks | Impressions | Avg. CTR | Avg. Position |
| Aug 2020 | 12 | 120 | 0.90% | 42.9 |
| Sep 2020 | 90 | 12,900 | 0.70% | 42.1 |
| Oct 2020 | 409 | 30,000 | 1.30% | 26.9 |
| Nov 2020 | 743 | 44,700 | 1.70% | 22.5 |
| Dec 2020 | 894 | 50,500 | 1.80% | 21.7 |
US Organic Traffic Performance
Since the client was targeting a U.S. audience, results were tracked specifically for that region:
- 99% increase in U.S. organic clicks
- 98% increase in impressions
- 75% increase in CTR
- 61% improvement in average position
| Month | US Clicks | US Impressions | Avg. CTR | Avg. Position |
| Aug 2020 | 3 | 589 | 0.50% | 40.4 |
| Sep 2020 | 36 | 4,680 | 0.80% | 37.5 |
| Oct 2020 | 222 | 12,600 | 1.70% | 23.1 |
| Nov 2020 | 454 | 24,600 | 1.80% | 16.5 |
| Dec 2020 | 610 | 30,800 | 2.00% | 15.8 |
Conclusion
This off-site SEO campaign led to substantial improvements in organic performance across both global and U.S. markets. By leveraging a structured backlinks strategy and targeting the right keywords, the client experienced nearly 900% growth in traffic within just five months.