SEO Strategy and Execution for StoneFly, Inc.

Objectives

1. Increase Organic Traffic & Visibility
2. Target High-Value Keywords
3. Improve Underperforming Content
4. Boost Domain Authority via Link Building

Strategy and Implementation

Site Audit and Opportunity Mapping

1. Performed a full technical and content audit to uncover broken links, thin content, duplicate titles, and crawl-budget wastage.
2. Mapped site structure to identify silo and internal-linking opportunities.

Keyword Research and Competitive Analysis

1. Used Google Keyword Planner and Google Search Console to uncover high-volume, low-competition keywords and LSI groups relevant to SAN, NAS, virtualisation, and backup.
2. Benchmarked against top industry competitors to pinpoint content gaps and backlink targets.

On-Page Optimization

1. Updated title tags, meta descriptions, headers, and image alt text across 120+ pages.
2. Launched a sitewide internal-linking campaign, adding contextual links from cornerstone pages to deep-dive articles.
3. Implemented schema markup for Products and Blog guides.

Content Revamp for Low-Performers

1. Identified pages with high impressions but low clicks or poor average position.
2. Delivered detailed content briefs outlining keyword enhancements, improved headings, richer FAQs, and new CTAs.
3. Example: The “Storage Area Network” resource page was reworked to include updated content..

Link Building & Outreach

1. Secured guest posts, press mentions, and technical partnerships, earning 45+ new referring domains.

Results (YoY: Jan 2021 vs. Jan 2020)

Deep-Dive: “Storage Area Network” Page

Before/After: In the three months post-revamp (Nov ’20–Jan ’21) vs. the prior three months:

1. Clicks: 10× increase
2. Impressions: 85% uplift

Key Changes: Conducted a comprehensive SERP analysis on primary keywords to inform a complete article revamp.