An Enterprise Grade SEO Audit Web Application
Tools
PythonFlaskJinjaHTMLCSSJavascriptMySQLShell ScriptVirtualizationCloud
Overview
An enterprise-grade SEO crawler and audit platform built to scan millions of pages per project and check against 300+ technical SEO issues. Originally developed as an internal tool for Spisek d.o.o., it evolved into a standalone SaaS product that Spisek relied on for over years, now available to external users.
Key Features
High-Scale Crawling & Scheduling
- Crawl millions of URLs in a single run
- Customizable schedules (daily/weekly/monthly) and crawl archiving for trend analysis
300+ SEO Checks
- Predefined audit reports covering everything from indexability and metadata to performance and security issues
Advanced Link Explorer
- 40+ metrics per URL (response codes, link depth, anchor text distribution, load times, etc.)
- Conditional filtering and toggleable metrics for bespoke reporting
Intuitive Dashboard and Reporting
- 15 “out-of-the-box” SEO reports designed for rapid insights
- Export to Excel or CSV with one click
- Automated email notifications highlighting new issues and delta vs. previous crawl
Rapid Onboarding
- Spin up a new project in minutes and immediately begin large-scale audits
Technical Architecture
Backend & API
Python 3 + Flask
Frontend
HTML, CSS, JavaScript (vanilla + Jinja components)
Data Storage
MySQL on a dedicated database server
Infrastructure
- Three interconnected Droplets on DigitalOcean, separate VM for frontend, backend and database, behind Nginx reverse-proxies
- Shell scripts for deployment automation and VM orchestration
- Virtualization ensures zero-downtime upgrades and near-local network performance
Role and Impact
Co-Founder & Sole Developer
- Led end-to-end design, development, deployment and maintenance
- Rolled out new features (e.g., link explorer filters, email diff reports) based on our own agency’s needs
- Reduced audit turnaround from days to minutes, enabling faster client reporting and iteration
Client Success
- Enabled Spisek d.o.o. to automate and scale SEO crawls, freeing up 20+ hours/month in manual QA